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Nevada Diamond CZ is the fine jewelry division
of Micki's, a Georgia LLC and a giant in the fashion
jewelry industry, founded by Micki Davis, following her long and noteworthy
executive career as an event planner - organizing trade shows, corporate events
and large-scale special events of all kinds. In early 2001, Ms. Davis
identified an exceptionally innovative and effective way to meet the
fundraising needs of churches and other non-profit organizations through the
growing fashion jewelry industry, and saw beyond that, the opportunity to fill
a vastly underserved fashion jewelry market in the special events field.
Moreover, with her BA in Design from UCLA, she had found the perfect vehicle
for her creative design work, while leaving the corporate "rat race" behind for
good. Shortly after establishing
Micki's, Ms. Davis
trademarked the company's first premier line of fashion jewelry, the Russian
Blue Luster™ and went into full-scale production with well over 100 styles.
With sales rapidly growing, in 2002 Ms. Davis established the company showroom
and headquarters in the scenic alpine-styled mountain village of Helen,
Georgia. The Russian Blue Luster™ dealer network now extends coast-to-coast and
enjoys exponential growth - more than doubling every year since 2002, now with
thousands of styles.
While researching some new design ideas in 2005,
Ms. Davis made contact with an old friend in the jewelry industry who had
developed a phenomenal new CZ from materials mined in Niagara Falls.
Impressed with the solid reputation of the Russian Blue Luster™ dealer network
and its stellar growth since 2001, her friend granted Ms. Davis the exclusive
rights to this phenomenal new stone, which truly is born in the USA.
Recognizing that such an amazing new stone merited only the finest precious
metal settings and designs, the exclusive Nevada Diamond CZ collection was
born. In test marketing, the Nevada Diamond Cz's outsold established
product lines in the display more than four to one - offering a glimpse into a
glittering future for Nevada Diamond CZ dealers.
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